Start a WordPress Website in 3 Main Steps

Posted Very often people ask me which website platform I recommend. I don’t have to think about it 1 second: definitely WordPress. In a previous post I went through the 7 reasons why I recommend WordPress to every small business owner. In this post I want to dig a bit deeper, start with a definition and then show you how simple it is to get started with your first WP site.   So what is...
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[video] How To Share an Article With Your LinkedIn Network

Posted A couple of weeks ago one of the members of my LinkedIn Group (click to join) asked me how she can share a link to an interview with her with her LinkedIn network. I decided that it’s easier to shoot a quick video than try to explain in writing. So find the quick 2-minute tutorial video below (switch to full screen view if it’s too small). If you already know how to do this, skip the...
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Expert Interview with Olivier Tripet, Founder at Swiss Community Managers Association

Posted It’s time for another Expert interview. This month I asked Olivier Tripet, Founder of the Swiss & European Community Managers Associations a few questions about   Social Media and Community Management in Europe and Switzerland Listen to the Audio by clicking on the hyperlink (rightclick to download the file to your MP3 Player) or just read the transcript below. Enjoy ! Interview...
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5 Mistakes Coaches Make With Their Newsletters

Posted If you are a Coach or other solo-preneur who has an e-mail list and sends out newsletters, tap yourself on the back. You are doing one thing right already ! Despite all the Social Media hype, E-Mail Marketing is still a very important marketing channel. There are a few mistakes that I see regularly in newsletters though, so I thought I’d write them down:   5 Common Mistakes Coaches...
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Who is Sarah Santacroce

Posted As I’m on vacation this week (at the beach in Tunisia) I thought I would use a “filler” post and tell you a little bit about myself.   I’m Sarah Santacroce…   Hmm, this is more difficult than I thought. Ok, I am a 30 something (getting seriously closer to 40 something) Swiss national. I grew up in the German part of Switzerland (Bern) and now live with my family in...
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Remove Contacts from Your LinkedIn Network

Posted Normally you want to add connections to your LinkedIn network, not remove them. But it has happened to me before, that I thought: I wish I could remove this person from my network. Usually it was users who had their Twitter linked to their LinkedIn account, and my newsfeed was filled with their tweets. I can’t repeat it enough: big No No ! Each Social Media tool has it’s own audience, and...
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