Use Testimonials on Your Website

Posted     On this blog we’ve talked about the most important pages on your website before. The “Contact Us” page or the “Press Room“. Another important page is the “Testimonials” page.     Why is it important to use testimonials on your website ?   Because people nowadays shop online before they buy and because people read and trust...
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5 “Must Haves” On Your Coaching Website

Posted Last week a friend of mine launched her new Coaching website and asked me for some feedback. She did a great job, the site had happy colors and the overall look was very nice. After giving her a few tips I thought this would be a good idea for a blog post, in the hope that it will benefit some other people in the coaching business. So here it goes:   5 “Must Haves” On Your...
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Why I’m not active on Google+

Posted For my regular readers: welcome, I am glad you followed me and found me on my new blog ! Let’s make this one really interactive, ok ? Sometimes I feel like I’m just talking to myself, so please let me know that you are out there reading this and leave me a comment below (and in case you haven’t already, sign up to my new RSS feed) For my new readers: welcome too ! I just switched from...
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7 Reasons Why I Recommend WordPress as a Website CMS for Small Business Owners

Posted Ever since I decided to switch websites (about a year ago) other Small Business owners have asked me: Sarah, I need a new website. What do you recommend ? First I thought I wasn’t qualified to answer, since I’m definitely not a web designer, but now, after building my own site (with some precious help), I will answer the following: if you want an easy to manage, cost effective, social media...
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11 Things You Shouldn’t Forget When Switching Websites

Posted When you are through changing, you are through.  ~Bruce Barton picture courtesy of Salvatore Vuoto I think every small business owner would agree that change is a good thing and necessary in order to succeed. Well, my own little business is also going through some change right now, let’s say it’s “growing up”. After a year in business I have redefined my objectives and decided which...
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E-mail Marketing Basics

Posted by Sarah Santacroce   If you are a Small Business owner who is still using Outlook for their e-mail marketing campaigns, don’t be ashamed. You are not alone. There are so many entrepreneurs who are in the same situation as you: pulling their hair because they just don’t know how to keep their e-mail lists and campaigns organized. If I can give you one advice though: Outlook is not the...
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Traditional versus 2.0 media attention

Posted by Sarah Santacroce On Friday I assisted a conference entitled “How to attract media attention”. It was lead by a journalist and there were 3 panel speakers. A tv journalist and two small business owners who testified their success by getting media attention. It was an interesting morning, but… what bothered me is that they never mentioned the new way of submitting press releases: online...
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Content Repurposing

Posted by Sarah Santacroce Content is king! That’s nothing new. In order to gain online visibility you have to create content. Every Online Marketer will recommend you create a blog and submit regular blog posts. But that’s just the start. Since you have already invested the time in writing these blog posts, why not use that content and distribute it on other online channels ? This tactic has...
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Newsletter Marketing – Available Tools

Posted by Sarah Santacroce This is the second post of a 3-post series about Newsletter Marketing. Find the first post about Newsletter Marketing Benefits here. Come back soon or subscribe to my RSS to be sure to get the last article next week. Which tools are available ? This week I would like to show you which tools are available to simplify the newsletter edition and management for you. The truth is...
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Newsletter Marketing – Benefits

Posted by Sarah Santacroce This is the first post of a 3-post series about Newsletter Marketing. Come back soon or subscribe to my RSS to be sure to get the next articles. Did you know that e-mail is still the number 1 sharing method for content ? After Facebook and after Twitter ? Think about it… Do you know a person who does not have an e-mail account (Grandparents don’t count). Not likely… Do...
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How do I get found on Google?

Posted by Sarah Santacroce …that was the question somebody asked me at a networking event last Thursday. Hmm, I had prepared my Elevator Pitch, but wasn’t quite ready to answer this complex question in 30 seconds ! Instead I said: “I can help you, give me a call and we’ll discuss it”. In order to prepare for that call, I thought I’d write a blog post and share it with my readers. As most of...
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7 Ways to Use Social Media to promote your offline events

Posted by Sarah Santacroce Planning an event, whether it is a networking event, public seminar or a personal tea party, can take a lot of time and energy. In order to make each event an absolute success, there are some great Social Media tools you can use for your Event Marketing. Blog Write a blog post about your upcoming event. Introduce topics, speakers, prizes etc. This will encourage...
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