Interview with Samantha Hartley on ‘Attracting Perfect Clients’
Finding perfect clients & jaw-dropping introductions
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To download the full transcript, click HERE.
Sarah: What are some of the main branding mistakes that you see coaches make? And then maybe which three tips could you give them to improve that.
Samantha: I think one of the main main mistakes that I see is not realizing that you are a brand. So a brand is not – people think, “I’m too small for a brand. Brand is like Amazon.com or Google.com or something.” And a brand is actually just the unique identity of a business. And what can be confusing for solopreneurs is that you the brand. You and the business are the same thing and yet, the business is something separate from you.
So what I know about a lot of coaches is that when they have their coaching hat on, they’re very nurturing, they’re very clear and focused, there’s something very particular about them when they’re in their coaching role. And then when they’re themselves, they may have different qualities to their personality and different aspects of themselves come into play.
So what you want to create an identity around or what you want to communicate the identity around is who you are when you’re working through your business. So the first mistake I see is, “I’m too small for a brand.”
The second one is, “Oh, I don’t have a clear identity. I just kind of – I just show up or my clients know who I am and things like that.” And that’s not true. They don’t know that. So it’s really important to carefully craft what your identity is going to be.
And the third mistake is not having a concise and clear way to talk about what you do. And in our world, we call that a Jaw-Dropping Self-Introduction. We want you to be able to introduce yourself so that when you say your answer to what do you do or your elevator pitch or whatever people want to call that, people say, “Huh!” Like their jaw drops open and they say, “Oh my gosh! I need your card.”
To read the full transcript, download it HERE
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