Why Nobody Subscribes to Your Newsletter
- Do you offer a newsletter?
- Do you get a few but not enough new subscribers?
If you silently nodded, then this post is for you and you might find some answers on why no one is subscribing to you newsletter.
Definition of a ‘Newsletter
A few years ago a ‘newsletter’ was another word for ‘advertising updates’. So people would only subscribe to newsletters with the hope to get some kind of discount coupon or promotion alert. This might have worked for entrepreneurs selling products, but I have my doubts service based entrepreneurs were very successful with this strategy. Unfortunately this negative reputation still exists nowadays, and a lot of people still think if they sign up to someone’s newsletter, they will just get spammed with sales messages – which in some cases is still true.
Tell people why your newsletter is different
So you need to tell your audience that your newsletter is different. That you will not just try to get their money, but will also share your knowledge with them first.
Explain what they can expect
Clearly explain what they can expect when they sign up to your ezine. Include:
Frequency: are you sending out a monthly, bi-weekly or weekly e-mail
content: what kind of content does your newsletter contain? Tips, book referrals, latest blog posts, special offers every now and then etc.
Any other e-mails?: also mention if they will receive other tips (autoresponder series) or occasional e-mails announcing special events
Option to unsubscribe: make it clear that they can unsubscribe anytime if the content is no longer of interest to them
”Sign up to our newsletter” is not enough
So a simple sign up box somewhere hidden on your home page with the words ‘Sign up to our newsletter’ is just not enough to convince subscribers to trust you with their name & e-mail. You need to gain their trust and you do that by explaining what they can expect.
Create a separate sign-up page
The best way to be able to pack all that information is to have a separate sign-up page on your site. A single page that only contains the above information about your newsletter – and of course the opt-in box. No other links for people to click away. You can see an example at this link: http://www.21waystogetmoretraffic.com (and why not sign up to my newsletter while you’re there – to see if I walk the talk )
On to you. Think about the newsletters that you are signed up to: did you just blindly trust the author or do you remember getting valuable information of what you could expect after signing up? Please share in the comments below!