The Truth About LinkedIn’s Top Viewed Profile E-Mail CampaignPosted
I’m terribly sorry that you might experience feelings of disappointment or even slight anger towards LinkedIn if you keep reading this post, so it’s really up to you…
Was Your Profile Among the 5% Top Viewed?
Were you one of the lucky ones who got an e-mail from LinkedIn, that your profile was one of the most visited in 2012? Or maybe the most endorsed in your industry? Well, I hate to say this, but in my opinion you were a victim of LinkedIn’s latest marketing campaign. Given that LinkedIn has recently reached 200 million members, you and 9’999’999 members received the same message. That is if LinkedIn really only sent this out to the top 5% (I honestly have my doubts since my husband received the message, where I didn’t. Weird, given the fact that I give regular webinars to hundreds of people about LinkedIn and my profile gets viewed dozens of times each day. Not that I’m jealous or anything… )
What was LinkedIn’s intent?
Different theories, but the one that makes the most sense in terms of marketing, is that LinkedIn wanted you to upgrade your account to a premium membership. You see, if you have a free account, you only get to see the last 5 people who visited your profile. However, if you pay a monthly fee, you get access to the whole list of profile visitors. So with this campaign, LinkedIn made people think of themselves as interesting and of course also curious to find out on a regular basis who is viewing their profile. As a side effect it made people feel good about themselves and since the e-mail was backed up with stats, it created trust in the social network. Not to mention the level of buzz this campaign generated. Each e-mail came with a nicely drafted message which people could share on LinkedIn, Twitter & Facebook. And you were not alone to share the news with pride !
Are you disappointed?
Don’t be! Yes, it was a sneaky campaign, but there are worse methods than this. After all LinkedIn didn’t lie to you, they maybe just omitted to tell you all the details. And be honest – it did make you feel very special – which you are!!
Conclusion from a marketer’s point of view
My first reaction was: it’s a spam! When I realized that it’s legitimate, I started to understand the full potential of this campaign. And yes, being Swiss (we tend to be very correct and follow the rules) made it a bit harder for me to take LinkedIn’s side. But given the results of the campaign I’d now have to say: this was a very smart but also incredibly sneaky marketing campaign! BUT: I’ll be less gullible in future communication from LinkedIn
Turn views into clients
If you’d like to really take advantage of LinkedIn, turn these views into clients, you might want to consider my LinkedIn Profile Video Review. For only $49.00 I will review your profile, give you very specific tips on how to get found for your skills and then turn these views into leads and prospects for your business. Click on the button below to find out more and book your review.
Now it’s your turn? Did you receive one of the above mentioned e-mails? How do you feel now that you know that there was a clear marketing strategy behind that message? Please share in the comments below!