How Coaches Can Use Online Video
Posted
Take a guess which is the world’s largest internet search engine? Easy, of course it’s Google. Now guess which one is the 2nd most popular one ? No, not Bing. It’s Youtube !
YouTube gets 4,000,000,000 page views a day, has 800,000,000 users (about the same as Facebook) who watch 3,000,000,000 hours of video a month.
Impressed ? You should be! 
And if you aren’t already, you should also be using video as part of your overall marketing strategy.
Here are a few online video ideas:
- Introduction videos: business owner presents herself. Can be placed on the home page of your website
- How-To videos: instead of describing a process in writing, businesses can just shoot a quick video and show their audience how to do it
- FAQs: business owner discusses the most frequently asked questions about his products or services in a short video.
- Product and Service videos: a short video about the benefits of a product or service
- Customer Testimonials: video of a real life customer recommending your services or products
Fair enough, but…
How Can Coaches Use Online Video?
I see three main avenues for video use in the coaching industry:
- Your blog
- Youtube
- And Video coaching
Youtube and Your Blog
Let’s start with your blog and Youtube. This is where you would use video to get more traffic to your website, build your tribe and essentially get more coaching clients. People could see you in action, put a name to your face… Wouldn’t you agree that it makes the interaction immediately more personal ?
You would shoot the video, then upload it to Youtube and embedd it in your blog. This process creates two ways for people to find you: either on your blog or directly on Youtube.
Video Coaching
The other avenue to use video for your coaching business is the actual video coaching. Imagine a course that you have given live over and over again. Usually how does it work ? You have to book a location, lunch, coffee breaks. Promote the course, then people sign up and you show up and teach the course. Sometimes there is travel involved, sometimes there isn’t. Quite a lot of work…
Well, wouldn’t it be nice if people could sign up to this course and just study the content from their home, through video sessions ?
Yes, the initial time investment for a video based course would probably be a bit more than your traditional course, because you would have to learn some new things (video recording for one). But after, you could be making money while you sleep. People would watch your videos while you are busy working on other lucrative projects.
Do you use video in your coaching business ? If so, are there any other avenues that I missed in this post ? Please share in the comments below.
English
Deutsch
Français