Last week a friend of mine launched her new Coaching website and asked me for some feedback. She did a great job, the site had happy colors and the overall look was very nice. After giving her a few tips I thought this would be a good idea for a blog post, in the hope that it will benefit some other people in the coaching business. So here it goes:
 

5 “Must Haves” On Your Coaching Website

 
• Grabbing Copy On Your Homepage

Your home page is probably the most important page of your website. If you don’t grab your reader’s attention on the first page, he might just click away again. Too often I see very generic information about coaching, areas of expertise etc. People want solutions to their own problems ! Questions to which your reader silently nod an affirmative “yes, that’s me” usually work well for coaches. For example if you are a life transition coach you could ask: “Are you at a turning point in your life and would like to find out who you really are and work on your options to develop a strategy?” Something like that… You will have better words to express it…

 

• A Blog

Every coach needs a blog. Whether it is a written blog, a video blog or an audio blog. There are thousands of benefits of a blog, here are just three:

• they increase your website traffic
• they position you as an expert in your field
• they create share-able content for Social Media integration

Of course the idea of blog posts is that they are being read by a big audience. Read my previous post “Are your blog posts share-able” to learn how you can make sure that people share your blog posts with their friends through Social Media.

 

• A Good Contact Page

Your contact page is almost as important as your Home page. It’s the page where people go if they want to contact you (duh), find your phone number, find out where you are located etc. So make sure you provide all that information on your contact page. And make it easy for them to contact you. What do YOU do if you are required to fill out a form with 20 fields ? I get seriously annoyed and go to the next site… I wrote a blog post entitled “Which information has to be on a good “Contact” page?” You might want to read that too.
 

• A “Rates” Page

This is a bit of a controversial topic. Some people think that you shouldn’t display your rates because you might discourage some potential clients. Well, I think you should. If your audience knows your rates, they know if they can afford you. If they can, they will contact you. If they can’t, they won’t. So what? Did you really want to waste your time explaining your services, giving them free advice and then never hear from them again because they can’t afford you ? Didn’t think so. But that’s my opinion, what’s yours ? Share in the comments below.
 

• A Freebie

A free giveaway (such as a free e-book, a free video or audio for example) is a great way to show your expertise in your field and if you ask for an e-mail in return, it allows you to build your e-mail marketing list ! Curious about E-Mail Marketing ? Read this post for more info.
 


Are you interested to learn how else you can PROMOTE YOUR COACHING BUSINESS ONLINE ? Give your Online Presence a real boost and quit chasing after clients and let them find you instead ? Click HERE Watch this FREE 20 minute presentation that will really open your eyes and convince you why you need to be present online



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